 |
“David
vs. Goliath!” - EPC Rounder
Rounder: the Biggest Banking Breakthrough in Ten Years
According to
Business Week Magazine:
“Innovation in services is rare. In financial services, the last
big breakthrough was online banking, nearly
a decade ago. In
October, 2005, Bank of America brought out a radically different
product that broke the paradigm. It's called Keep the Change™.”
“…To date, BofA says 99% of the people who signed up for Keep
the Change™ have stayed with it.”
Source: Business Week, June 19, 2006. By Spencer E. Ante
And here’s what Bank of America is saying:
Keep the Change™ is a simple new way for consumers to save.
Here's how it works: When a customer signs up for Keep the
Change™, the amount of every purchase
they make with a Bank of
America debit card is automatically rounded up to the nearest
whole dollar
and transferred from the customer's checking
account into their savings account at the end of the day.
So
customers get to keep the change and grow their savings.
Source:
newsroom.bankofamerica.com
In an announcement on May 13, 2008, Bank of America reported
that their “Keep the Change” program, has generated more than
one billion dollars in customer Rounders.
Rounding Up Catapults Profits
Rounding up debit & or credit transactions to the next $1,
$2, $5, etc. or adding a dollar amount per account entry.…depositing the “change” into a savings, investing,
and/or money market account, etc.…what an incredible idea! Consumers love it—and
financial institutions gain immediate new accounts: the initial
debit/checking account plus new savings and/or investing accounts.
Consumers realize that saving money is now easy and that every
penny counts!
As consumers buy the idea, this rounding up
concept immediately offers banks these staggering
benefits:
• More
money deposited (higher profits);
• More accounts opened (higher profits);
• More new customers (higher profits);
• More contented customers (higher profits);
• More retained customers (higher profits); and
• More product differentiation (higher profits).
Wow!
Too bad we didn’t think of it first.
But we did.
Think of it first.
And we’re not kidding.
Now we’d like to share the facts—and the benefits—of a
rounding-up program. -- Because Every Penny
Counts!
Consider these FACTS that Bank of America doesn’t want you to
know:
• FACT:
Every Penny Counts, Inc. (EPC) founder Bertram V. Burke was the
first to invent the round-up debit/checking/credit concept in
precise, analytical detail.
• FACT: Burke and EPC first applied for a U.S. patent
on the invention in December, 1993.
• FACT: EPC was granted the final patent on August 29,
2000. (Read it yourself: key Patent 6,112,191 –go to "Column 11
Line 24 through Column 18 Line 10" in Google.)
• FACT: Burke and EPC presented the innovative idea to
Bank of America leaders in both 2001 and in 2005. Bank of
America wasn’t interested. Not profitable or viable, they said.
• FACT: Bank of America filed its own U.S. patent on
the round-up concept in August 2005. In its application, Bank of
America has admitted that EPC’s patent came first. BofA’s patent
has not been approved. “Patent pending” means they’ve applied;
but how can they patent something that has already been
patented? They can’t.
•
FACT: The United States Patent and Trademark office has
twice rejected BofA’s patent application (4/7/08 and 6/19/08) in
light of the Burke patent (US 6,112, 191).
• FACT: On January 2007, EPC filed a patent
infringement lawsuit against BofA in Federal Court in Fort
Myers, FL.
• FACT:
Upon favorable settlement or judgment, BofA will pay EPC a very
significant amount of cash.
• FACT: If there is any justice ------- David Will Beat
Goliath!
So what? What does it mean for your Bank?
Every Penny Counts, Inc., the holder of U.S. patent 6,112,191 is
offering financial institutions and processors licensing
rights to round each debit/checking/credit card
transaction to the next dollar or more or as an alternative add
a $1.00 or more to the number of account entries. Once excess
funds are created, the ‘191 patent provides customers with the
opportunity to send the funds to savings and/or investment accounts.
What you’ll receive as an EPC Licensee
• The rights to offer rounding of
checking/debit and/or credit cards per Patent # 6,112,191.
•
The rights to use the trademark “Every Penny Counts”. ( Go to
www.RiversideNB.com
•
Use of the Rounder Profit Model.
• Very Important. A “Grandfather Clause”
that protects your rights to continue the Every Penny Counts
program, in the event that a competing bank(s) buys “exclusive”
rights to market the program regionally or nationally.
Call to find out how you can share the profits.
Every day EPC is one day closer to finalizing the patent
infringement case against Bank of America. Don’t wait to find
out how you can share in the biggest financial breakthrough
since online banking. Don’t let your financial institution watch
from the sidelines—find out how you can gain licensing rights
with Every Penny Counts’ profit-launching, account-building,
cross-selling, customer-pleasing, innovative debit and credit
round-up programs. Call 941-377-0160 to find out how you can
increase your profits using the EPC Rounder program.
Because Every Penny Counts. And right now, every minute counts.
Go to:
www.RiversideNB.com
to see an EPC licensed bank offering the EPC Rounder!
For more information, please click on the following:
Rounder Overview
Rounder Brochure
Rounder Profit Model
Bank Processor
Rounder Q & A's
License Agreement
Contact:
Bertram V. Burke, Ph.D.
Every Penny Counts, Inc.
(941) 377-0160
corporate@everypennycounts.com
www.EveryPennyCounts.com
|
