Every Penny Counts, Inc.

Provides banks, processors, merchants and nonprofits – with patented technology – to grow and maintain passionate customers!

 
 

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Every Penny Counts, Inc.
Corporate Backgrounder

Company
Every Penny Counts, Inc. (EPC) is a Delaware corporation with offices located at:
     3338 Charles MacDonald Drive, Sarasota, FL 34240
     Telephone: 941-377-0160
     Email: corporate@everypennycounts.com
     Corporate website: www.EveryPennyCounts.com

Business of the Company
EPC is a privately held “business services” company that creates, patents, licenses, and selectively operates  world-class product enhancements and software designs that (a) technologically “extend, expand and/or truncate” financial transactions and (b) allow people “to take better care of themselves and others – using one penny at a time!”

The Company’s focus is to license Service Providers (banks, card issuers, and merchants) with the rights to enhance and energize their core product offerings with EPC’s value added IP. Entities that successfully licensee EPC enhancements will forever change how their customers use cash, gift cards, store loyalty cards, credit cards, coupons, and checking/savings/investing accounts.

The Company also supports its licensees by enrolling consumers and nonprofits online to use EPC enhanced and patented credit card, checking, and gift card products.

Service Providers find that EPC’s software designs are easily implemented into electronic cash registers, POS terminals, existing bank mainframes, e-commerce sites, aggregation pages, PC’s, PDA’s, networks, wireless devices, etc. EPC’s products are not hardware or operating system specific. They are applicable to a variety of users and can be scaled for small and large system users.

Pending Litigation
In addition to its licensing program, EPC also has a very active litigation program. Here are two examples of our litigation strategy:

(1)    After unsuccessfully attempting to license Bank of America (BofA) to its “rounder” product for checking, debit and credit card transactions, in January 2007, EPC filed a lawsuit (Case No 2:07 - CV - 42 FTM - 99SPC) in the Federal Court located in Ft. Myers, FL. EPC’s suit alleges that BofA, using its "Keep the Change" (KTC) program, infringes EPC’s U.S. patent number 6,112,191. BofA’s KTC program now has over 8,000,000 checking/savings customers enrolled in the program.

Assuming BofA continues to offer the “Keep the Change” program until April 15, 2014, EPC could recover $629 MM in damages and future licensing revenue over the life of the patents. EPC anticipates a trial date for this case in April 2009. Go to Rounder Program.

(2)   After unsuccessfully attempting to license VISA, MasterCard, American Express, First Data Corporation, Green Dot, Valutec, Value Card Solutions, and InComm to EPC’s “Open” and “Closed” gift card patents, in July 2007, EPC filed two lawsuits (Case No 8:07 – CV – 1254 and Case No 8:07 – CV – 1255) in Federal Court in Tampa, FL, asserting that the above defendants have infringed one or more of the following EPC patents: U.S. patent numbers 5,621,640, 6,112,191, 6,088,682, 6,876,971, and 7,171,370.

Assuming the defendants continue to offer “open” and/or “closed” gift cards, EPC could recover $120 B in damages and licensing fees over the life of the patents. Go to Open Prepaid Gift Card Program.

Invention / Management Team
The management team, behind the development and implementation of EPC products, is composed of both left and right brain thinkers. EPC’s analytic/creative team members have backgrounds as retail bankers, accountants, programmers, hardware engineers, mathematicians, investment bankers, nonprofit fundraisers, teachers, merchandisers, telephony experts, patent attorneys, insurance executives, management consultants and EPC even has a psychoanalyst in residence.

“6 EPC Product Test” – requires that a product be:
          
1. Needed by millions of consumers
           2. Protected by patents and trademarks
           3. Easily manufactured and distributed
           4. Socially and environmentally positive
           5. Capable of providing high profit margins
           6. "In the Business"
               (Requirement 6 was added to the list of "tests" after the June 2007 U.S. Supreme Court's
               decision eliminated the rights of patent holders from having injunctive powers unless the patent
               holder was "in the business". Due to the Court's decision, EPC decided it would no longer offer
               a new product unless EPC was "in the business". By being "in the business" and offering a 
               U.S. Patented Product, EPC would then have the capability of obtaining a court ordered
               injunction against competitors - should they decide to infringe a patented EPC product.)

Value Propositions
In applying the talents of its management team to the process of creating valuable intellectual property, EPC discovered that traditional financial transactions have inherent limitations because once they are over -- they’re over. The beat stops and the players - customers, nonprofits, banks, card issuers, and merchants - go on to the next one directional transaction. As a result of this core discovery, the Company’s inventions provide the following benefits to its constituents:

Banks, Card Issuers, and Merchants that license EPC products benefit from (1) increasing their customers’ loyalty, (2) winning back former customers, (3) stealing customers from competitors, (4) enrolling newly targeted customers, (5) increasing their revenue and profitability, (6) realizing savings in marketing and operations, and (7) having the rights to offer EPC patented products both in the U.S.A. and globally.

Consumers that use EPC products benefit from (1) one stop convenience, (2) increased personal time, (3) expanded economic opportunity, and (4) passionate bonding with their selected affinity groups.

Nonprofits that license EPC fundraisers benefit from (1) passive fundraising 24/7, (2) being able to offer all their supporters the opportunity to donate - even pennies - on an everyday basis, and (3) being able to bi-directionally communicate online with their supporters.

Click to view Intellectual Property Rights

Additional Information
Contact EPC for the following information:

  • Company’s Management Team
  • Company’s Financials
  • Copies of Issued and Pending Patents

                                              
                                               Management Team

                                               Intellectual Property
                                               Licensing

For More Information:

Bertram V. Burke , Ph.D.
Telephone: 941-377-0160
Email: bvburke@everypennycounts.com